![]() ![]() At least to me.īut to my surprise, my friend replied that he likes Minions unironically, and thinks they’re pretty cute. Launched in 2010’s Despicable Me, Minions have overwhelmed the pop culture landscape, becoming ubiquitous, then ironic, then just irritating again. ![]() In my hubris, I assumed everyone was as annoyed by the bright yellow Illumination characters as I was. I told him I’d buy him one, but he’d have to wear it. At one point, I saw a store screenshot of a Minion shirt from Uniqlo pop up on his Instagram story - a bright yellow top with three understated Minions poking out from the chest area. In the doldrums of 2020, when the pandemic forced everyone’s communication to move to virtual spaces, we started talking again. We still talked occasionally, but not with the same frequency. As so often happens, though we still considered each other friends, we drifted apart. Even with every social media messaging application ready at our fingertips, staying in touch without the common ground of school, exams, and a shared living space became hard. My friend and I lived together for a year and a half in college, then parted ways pretty uneventfully. I’ve been doing this every day for almost two years. Do I want something genuinely funny? Do I want to be on theme? Or do I want to lean into absurdism? Fortunately, there’s a Minion for every mood and mode. There’s no rhyme or reason to what I pick, except for how I feel in the moment. Sometimes it’s just a photo of a grocery store sheet cake with a Minion on it, with a generic happy birthday message slapped on top. Sometimes it’s an overly saccharine inspirational quote from Pinterest, tailored to the day of the week. Sometimes it’s a dark nonsense meme, deep-fried beyond recognition. Every morning at 10 a.m., my phone alarm reminds me that it’s time to send some sort of Minion-related image to one of my best friends.
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